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Digital Marketing

Digital Marketing

₹10000

₹20000

This chapter introduces the basic concepts of digital marketing, its evolution, key channels, and how businesses connect with audiences in the digital age.

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Has discount
Expiry period Lifetime
Made in English
Last updated at Mon Mar 2026
Level
Beginner
Total lectures 20
Total quizzes 0
Total duration Hours
Total enrolment 960
Number of reviews 914
Avg rating
Short description This chapter introduces the basic concepts of digital marketing, its evolution, key channels, and how businesses connect with audiences in the digital age.
Outcomes
  • Understand the fundamentals of digital marketing and its key channels.
  • Plan and execute effective online marketing strategies.
  • Optimize websites and content for search engines (SEO).
  • Create engaging social media and content marketing campaigns.
  • Apply modern digital marketing techniques for business growth.
Requirements
  • Basic computer and internet usage skills.
  • A stable internet connection to access online resources.
  • No prior marketing experience is required.
  • Willingness to learn and apply digital marketing concepts.